The market for sustainable investments is booming. It is hoped that sustainable investments will contribute to solving societal problems through the consideration of so-called Environmental, Social, and Governance (ESG) criteria. More and more institutional investors are considering ESG criteria in their investment decisions. However, sustainable development requires above all changes in the real economy. A team of authors from the Universities of Hamburg and Zurich led by Prof. Dr. Timo Busch examines the mechanisms that exist between social developments, companies and capital investments and shows how investors can make an efficient impact. The article is now available on the current issue of Absolut | impact and can be requested for reading from the corresponding publisher here.